Why Writing Matters To The National Stationery Week Sponsors
With just 3 weeks to go until National Stationery Week the sponsors are getting very excited about the big event! Over the last week Chris Leonard Morgan, Organiser of National Stationery Week and the London Stationery Show has been interviewing the weeks sponsors on “Why Writing Matters to Them”. Below we share a few excerpts, or you can read the full blog posts at www.nationalstationeryweek.com/blog. Why does writing matter to you? Let us know on our Twitter or Facebook pages.
Nicola Shepherd – Trade Marketing Director at Sheaffer
“…writing has always been important to me as it allows me to express myself in ways that are not necessarily as easy verbally and to refine ideas and thoughts with lots of crossing out along the way.
I believe that in the digital age there is an absolute place for writing – there is nothing more personal than receiving a handwritten note or card – this trumps a text every time!”
Lianne Fletcher – Marketing Manager at Maped Helix
“…it’s a way of expressing yourself. It allows people to express their ideas and thoughts and enables them to be creative. For me, the handwritten word holds a lot more meaning than a typed note. Even more so in this digital world. It’s so much nicer to receive a handwritten birthday card, thank you note or invitation. It is more personal and feels like more thought and effort has gone into it. It can also hold more sentiment and is more likely to be something you want to keep and treasure, from a child even more so. It can remind you of their age and even their personality at that time. If it was simply typed then they would all look the same and not have that same meaning or nostalgia attached to it.”
Ella Pugh – Assistant Marketing Manager at Nu Notebooks
“…we hear so often in our industry that writing is a ‘dying art’, but with stationery sales higher than ever we know this to simply not be true. Writing is so much more than just words on a page. Writing is a skill, an art, a beloved past time, a means of communicating, and a key ingredient to learning and broadening our minds.
My desk is full of Nu Notebooks, each with their own specific use, and without writing I would never be able to organise myself efficiently!”